Background & Concept
SEER Intelligence
SEER Intelligence, founded by the RoboCup world champion team, is a leading provider of industrial logistics solutions centered around intelligent control and digitization. In our brand marketing course, we were tasked with a series of designs to enhance its brand strength. My group decided to create a 3D animated promotional video for the brand, with me taking the lead in the production.
Script & Storyboard
SEER Intelligence
This animation showcases SEER Intelligence's intelligent manufacturing solutions and products, representing the culmination of my undergraduate studies in animation.
Modeling
Intelligent Forklift Robots
The Intelligent Forklift Robots, SEER's flagship products, come in various models with diverse functionalities. Serving as a fundamental component of intelligent warehouses, they replace traditional forklifts and enable fully automated cargo transportation. I modeled and textured them according to the official design sketches.
Scene Modeling
According to the concept proposal provided by the SEER official, the smart warehouse can be divided into the inbound area, storage area, and outbound area. I have constructed these three areas in the modeling software.
Filming Process
The shooting process is mainly divided into four sections: inbound, transportation, storage, and outbound. Both shooting and rendering were done in "Blender." Utilizing the software's camera animation feature, I employed curve animation to smoothly move the camera along a path and controlled its speed. Additionally, I set up the camera to follow specific objects, allowing me to control the shooting direction.
I conducted the shooting based on the storyboard and made real-time adjustments. The perspective is in the third-person view, focusing on the scenes of two intelligent robots at work.
Intelligent Warehouse
SEER excels in various intelligent manufacturing products, such as smart robots and warehouse management systems.
To emphasize its brand's strengths and product features, we decided to creat a 3D animated presentation specifically focusing on intelligent warehouses. This animation will illustrate the key processes of warehousing, management, and outbound logistics
Intelligent Pallet Robots
The Intelligent Pallet Robots, another crucial product under SEER, are capable of lifting and transporting goods racks to designated locations. They collaborate with the Forklift Robots to achieve smart warehouse management. I followed the official blueprints for modeling and texturing.